Coordinating colors give your wedding visual unity. By making this visual connection, your event will feel more elegant or more expensive then it really is.
Consider:
Monochromatic Colors - This is many shades of one color
Related Tones - Colors located next to each other on the color wheel
Complementary Colors - These are colors located opposite of each other on the color wheel
Picking too many colors will create an unsettled feeling amongst your guests. You want to create harmony - two colors, sometimes three, all in the same tone is the best way to do this.
Tone is the decided by it's chroma - intensity, saturation or purity of a color (free from white or black); shade - the amount of black added to a color or it's degree of darkness; tint - color that is softened or desaturated by the addition of white or it's degree of lightness; and hue - the modification of a color, for instance, bluish green.
One way to create harmony, is to choose one primary color and one or two accent colors. Another option is to highlight your chosen color among neutrals. Finally, if your more prone to the darker shades of colors, use a more saturated color as your accent.
In the end, never loose your personality. If you don't know where to begin, think about what's in your closet, what shades did you use to decorate your home. These are probably colors your already comfortable with, so use that palette and dress it up with a complimentary or analogous (next too) color from the color wheel.
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