Day 3 peeps ... my favorite book, and right now I'm loving You, Inc.!
It's written by a husband-wife team, the Beckwith's - him, a bestselling business writer and head of a marketing firm; her, an award-winning speaker. It's short and to-the-point lessons talk about things like: clear communication is the key, people buy into your story vs your list of achievements, and have an authentic message because in the end, people will buy into you before your product.
You can find it here on Amazon.
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